Magic Beans was envisioned as a retail experience designed for kids and optimized for parents, a place that would balance the fresh and new with the tried and true.
They sell a handpicked selection of toys for all ages, from a wide range of manufacturers. They believe that good toys come in all shapes, sizes and materials. Their customers represent a wide spectrum of parenting philosophies, and so do our products. They also sell baby gear and modern nursery furniture. Their selection in this part of the store reflects both their experiences as parents as well as on experiences interacting with parents. Every Magic Beans store also includes a Playscape where their youngest customers can relax and sample their wares. We also host many unique in-store events ranging from storytime to crafts activities to Stroller Speed Dating.